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All about Brand Awareness, Traffic, Enquiries, and Sales

We help your business reach out to the types of customers you want.

From Likes to Leads- Marketing that Converts.

Know How

Social Media has become an indispensable part of many people’s lives

An estimated 5 million users use Social Media in Singapore. It is an opportunity for all businesses to make use of Social Media to advertise their products and services.

The reason why businesses would want to advertise on Social Media:
Choosing who they want their ads to be shown to.

Demographics.

Businesses can choose the demographics of the users you want your ads to be shown to – Age, gender, location, education, occupation, marital status, etc.

This allows your business to focus your marketing efforts on different groups and segments of the population. This is similar to how an interior design firm would not want to target their ads to students below 20 years old; rather, they would want to reach out to people in the 25 to 40 years old age bracket.

Interests and Behaviours.

Through interactions and engagements on Social Media platforms, data of users’ interests, activities and behaviours are collected.

We can use this data to target users with specific hobbies and interests that are relevant to your services and products. If a particular user has been searching for a gaming console, we would want to show ads that are related to gaming to them. This would increase the likelihood of them making a purchase.

Lookalike Audience.

Businesses can reach new users who are similar to their existing customers or target audience. Social media platforms analyse the characteristics of existing users and show your ads to those who share similar traits.

Retargeting.

Users who have interacted and engaged with your content, website, or app can also be retargeted. This re-engages potential customers and improves the chances of conversions.

Benefits of Managing your Campaigns with Midas Digital

Reduce Cost through Optimisation.

Optimisation drives down your Cost-Per-Impression, Cost-Per-Acquisition, yielding you a better Return on Investment (ROI). We do so by leveraging on and analysing the data that we have gathered to streamline and improve your campaigns to produce better results.

Tracking Conversions.

With Conversions Tracking, we have a better understanding of how your campaigns are performing. It helps you assess the progress of your campaigns easily.

Target Audience Strategies.

Targeting the correct audience is important. Adjusting the target audience occasionally is equally as important. We help you do just that.

Ads Monitoring & Testing.

Ads are being tested and monitored to discover which are the best performing ad. Better performing ads enables you to achieve cost savings and better results.

Proven. Reliable. Trusted.

Let’s hear from our clients on why they trust us.
bobby kenbobby ken
05:23 09 Aug 23
I am incredibly impressed with the services provided by this marketing company. From the moment I engaged with them,... their team displayed professionalism, expertise, and a genuine dedication to helping my business succeed.Their strategic approach to marketing and their in-depth understanding of digital trends truly sets them apart. They crafted a tailored marketing campaign that perfectly aligned with our brand's identity and goals. The results were outstanding – we saw a significant increase in our online presence, engagement, and ultimately, our sales.What I appreciated the most was their transparent communication throughout the entire process. They kept me informed about the progress, provided detailed reports, and were always open to discussing any adjustments or ideas I had.The team's creativity, combined with their analytical approach, delivered exceptional ROI on our marketing investment. I highly recommend this company to any business looking to elevate their marketing game and achieve tangible results. They have certainly gained a long-term client in us.Kudos to the entire team for their hard work and dedication. Looking forward to continued success together!read more
Gladys PhuaGladys Phua
07:03 08 Aug 23
Originally reached Midas to know more on their services and ended up with the best decision in trusting them with... advertisement and promoting of our small pub which we’ve since seen increase in business. They are also very responsive in answering enquiries with reasonable/affordable quotation.read more
nathis weenathis wee
10:12 24 Jul 23
Happy to be working with Midas Digital. Initially my business was facing leads issues even though we were already... running some marketing on Google ads and Facebook. Attended courses and we were not getting enough leads. The cost per lead was very high as well. After engaging Midas Digital, the number of leads increased and the cost per lead also decreased. They helped to optimise my current campaigns and I really want to use this opportunity to thank Leon and Kelvin for solving the marketing problem for me. Now I can focus on my business and providing value to my customers while they handle the marketing for me.read more
Zen InteriorZen Interior
08:52 15 Jun 23
We have engaged Midas Digital to help our company run ads and they have provided us a good result of leads and... enquiries for my Interior Design company. Thanks to Leon and Kelvin! Both of them are professional and we highly recommend.read more
lol 1314lol 1314
08:16 31 May 23
I have engaged Midas Digital to help me run ads and I like the results they have done for me. Kudos to Leon and Kelvin... for assisting my company, loanonline, in the digital space. Highly recommend.read more
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Want to Leverage on our expertise to Bring your business to the Next Level?

Discuss with us your business objectives and problems in this free consultation so that we know how we can help you with our customised and personalised digital solutions.